#FOEN25 — The Future of Education Now is the Western Academy of Beijing’s global, bi-annual festival of education, built around innovative learning, student agency and generous professional sharing. It needed someone to run the whole machine, not just a slice of it.
The brief was genuinely ambitious: orchestrate a hybrid global festival with 750+ international delegates, ensure authentic student participation at every level, stand up the digital infrastructure to support a seamless experience, and create a production environment where students could take real ownership — all across multiple conference venues with complex technical requirements.
What we did
We led it end to end: web design and development, brand identity and storytelling, strategic digital direction, production leadership, experience design, and event management and operations. The thread through all of it was the festival’s own value — putting students genuinely at the controls, as presenters, production crew, MCs and hosts, not just names on a programme.
The result
- 750+ delegates from across the globe
- 100+ speakers across multiple themes and venues
- Students taking part at every level — presenters, production crew, MCs and hosts
- Extensive social engagement highlighting the festival’s impact
It’s the kind of job that proves a simple thing: we can hold strategy, brand, infrastructure and live delivery together at scale — and keep the client’s values at the centre while we do it.
